- Development
Date
27 August, 2024
Client
Future Easy-Appliance Services
Category
Digital Marketing & Local SEO
Location
Mumbai & Jodhpur, India
Future Easy, a growing appliance service platform, partnered with Elfoxis Digital to enhance its digital footprint, attract local and regional customers, and generate quality leads from both residential users and commercial clients. With roots in Mumbai and rapid expansion to Jodhpur, the brand aimed to stand out in a highly unorganized and competitive market.
Challenge & Solution
Future Easy needed visibility in both metro and tier-2 markets, a stronger SEO foundation, and a content strategy that spoke to two very different audiences — individuals at home and businesses needing bulk or recurring services. Elfoxis Digital created a dual-focused digital growth strategy including local SEO, landing page optimization, paid campaigns, and trust-building content. The solution emphasized both search performance and conversion design, tailored to each city’s user behavior
- Research
● Local SEO research for Mumbai and Jodhpur
● Customer behavior analysis (B2B and B2C segments)
● Keyword mapping for repair, installation & service-related queries
- Concept Design
●Developed city-specific landing pages with personalized messaging
● Created customer journey flows for booking and lead submission
● Focused on mobile-first UX and local trust signals
- Implementation
● On-page and technical SEO optimization
● Google Business Profile enhancement and review management
● Paid ad campaigns targeting high-intent local searches
Our Process
We followed a tailored 3-step approach: Discovery → Design → Deployment Each phase focused on aligning digital assets with Future Easy’s business model and expansion strategy, ensuring both reach and relevance in diverse markets.
Result Driven
●+160% increase in organic and local traffic
● +45% growth in service bookings (B2C + B2B combined)
● Top local rankings in both Mumbai and Jodhpur
● Boosted engagement via localized social content and WhatsApp
Deliverables
- Branding and identity Alignment
- City-Specific Website Optimization
- Content strategy for Local & Social media
