- Development
Date
10–13 July 2023 & 27 January–1 February 2024
Client
Adcasion
Category
Lead Generation & Influencer Marketing
Location
India (Online Tournament Nationwide)
Adcasion collaborated with Elfoxis Digital to generate rapid and qualified registrations for their nationwide online chess tournaments. With tight campaign windows and aggressive goals, the objective was to maximize lead sign-ups efficiently through paid campaigns and influencer collaborations.
Challenge & Solution
Adcasion faced the challenge of extremely limited timeframes — needing high-quality leads within just a few days for each tournament. They required a smart, high-urgency approach to create awareness, build trust, and drive quick action. Elfoxis Digital launched two intense lead generation campaigns, combining paid social media ads with chess-focused influencer marketing to build both visibility and credibility quickly.
- Research
● Target audience profiling of chess players, online gaming enthusiasts, and students
● Competitor and industry event benchmarking
● Influencer scouting in the niche of chess content creators and gaming influencers.
- Concept Design
● Designed minimalistic landing pages for rapid lead capture
● Created high-conversion ad creatives focusing on tournament details, prizes, and
limited-time urgency
● Structured influencer promotions around personal endorsements and tournament
credibility
- Implementation
● Launched Facebook and Instagram Lead Generation Ads targeting chess-interested
users
● Activated influencer collaborations across Instagram and gaming communities
● Set up retargeting campaigns to nurture interest from visitors who did not register initially
Our Process
Audience Targeting → Campaign Strategy → Creative Launch → Optimization The entire process was built for speed, reach, and conversion in the limited campaign windows.
Result Driven
● 120+ verified leads within 3 days during the first campaign (July 2023)
● 140+ leads generated during the second campaign (Jan–Feb 2024)
● 20,000+ accounts reached organically and through paid efforts across campaigns
● Cost-per-lead optimized 30% lower than average for gaming events
● Influencer collaborations significantly boosted sign-up trust and speed
● High tournament turnout contributing to brand loyalty and database growth
Deliverables
- Paid Social Media Lead Generation Campaigns
- Custom Landing Page Setup
- Influencer Marketing Strategy & Execution
- Lead Retargeting and Follow-up Nurture Sequences
