- Development
Date
15 May, 2024
Client
Gift Aura-Personalized Gifts
Category
Social Media Marketing & Brand Awareness
Location
Australia (Nationwide)
Gift Aura, a personalized gifting platform based in Australia, partnered with Elfoxis Digital to strengthen their brand presence on social media, boost engagement, and drive online sales. With a wide range of custom gift options, the brand needed an emotional connection with its audience to stand out in the highly competitive e-commerce space.
Challenge & Solution
Gift Aura had limited visibility and inconsistent engagement across platforms like Instagram, Facebook, and Pinterest. Their audience reach was narrow, and social-driven sales were minimal compared to their market potential. Elfoxis Digital implemented a creative and data-driven social media strategy, combining emotional storytelling, influencer collaborations, and paid ad campaigns. The focus was on positioning Gift Aura as the go-to brand for personalized, meaningful gifts across Australia.
- Research
● Audience profiling based on demographics, interests, and gifting behavior
● Competitor analysis of the Australian personalized gifting market
● Platform trend studies to align content style and posting frequency
- Concept Design
● Developed occasion-specific content calendars (birthdays, weddings, holidays)
● Designed high-engagement creatives: reels, carousel posts, and story highlights
● Created a relatable brand voice centered around “Gifting Emotions, Creating Memories”
- Implementation
● Consistent daily posting with emotional storytelling and brand messaging
● Influencer collaboration campaigns with lifestyle and gifting creators
● Paid advertising campaigns focused on key products and seasonal promotions
Our Process
We followed a clear 3-phase structure: Discovery → Strategy → Campaign Execution Each phase focused on building strong community engagement, trust, and boosting conversions through authentic storytelling and sharp targeting.
Result Driven
● +210% increase in social media followers across Instagram, Facebook, and Pinterest
● +95% growth in website traffic driven directly from social media
● +320% boost in engagement rate (likes, comments, shares, saves)
● Noticeable spike in direct sales via Instagram and Facebook Shops
Deliverables
- Full Social Media Strategy & Daily Management
- Creative Content Production (Reels, Posts, Stories, Ads)
- Paid Social media Ad Campaigns
- Influencer Collaboration Program
